Our way of working includes developing hypotheses, thorough analyses, actionable insights and...
We believe and greatly understand that every business needs a customized and unique marketing service....
CPA stands for Cost Per Action. With CPA affiliate marketing, advertisers pay affiliates when visitors take a certain action...
If you are a small-medium enterprise or a large corporate, our experienced and professional Marketing Consultants are...
A sales strategy is an action plan to get your customers to buy your products and services. Successful sales strategies will help...
A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan so that goals may be achieved...
AI marketing uses artificial intelligence technologies to make automated decisions based on data collection, data analysis, and additional observations of audience or economic..
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CPA in digital marketing is an acronym for cost per acquisition or action. This cost refers to a business’s ability to convert ads. More specifically, it’s a fee a company pays whenever an ad results in a sale. In the case of cost per action, the company pays a fee when the ad results in an action taken by a customer
CPL (Cost per Lead) is a marketing metric denoting the amount spent to obtain a lead in a digital marketing campaign or channel. This enables advertisers to understand how effective their campaigns are at generating leads in a given stream
The importance of marketing for your business is that it makes the customers aware of your products or services, engages them, and helps them make the buying decision. Furthermore, a marketing plan, a part of your business plan helps in creating and maintaining demand, relevance, reputation, competition, etc.
SEO means Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.
Here’s an example of AI in marketing that demonstrates how brands can use AI to stand out from the crowd. In early 2023, Coca‑Cola used “a first of its kind” AI platform to engage digital artists, ad creatives, and fans in a contest to create original artwork for ads using iconic assets from the Coca‑Cola archives.
